You joined Inventure back in 2015. What’s different today?

We’re seeing more founders in the Nordics that haven’t been born here. Unicorns are one international talent draw, and so are our universities, but the big difference now is that we have the talent, capital, and resources for people to stay here and build great companies. This is something common in the US, obviously, but now you really can see it here.

What’s the latest trend you see in company building?

The best companies today can scale without adding people. Today, we’ve see you can really scale fast with the right processes, good leadership, while automating things with AI. We’re always looking for raw execution and fast iteration - smaller teams extend runway and allow you to iterate fast.

Beyond finding a great team, what do you always look for when evaluating opportunities?

I’m always looking for the magical point where there’s initial proof of product market fit, but it’s not validated with scale. With deep product market fit, you don’t have to spend a lot of money in marketing or sales, it’s almost pulled out of a startup’s hands.

For example, Finch has 70,000 people on their waiting list. It’s a very visual product and people can imagine how it will massively improve their work performance and output. Therefore it allows Finch to solely focus on iterating with key customers and making improvements to the product.